The educated differ from the uneducated as much as the living from the dead.

– Aristotle

As Ayn Rand pointed out in her excellent book, Philosophy: Who Needs It, we are all philosophers.

We all have a certain attitude towards life, we all have different hypotheses regarding Flying Spaghetti Monsters, and we all have a standard by which we measure good and evil. The only difference, as Rand says, is “whether you define your philosophy by a conscious, rational, disciplined process of thought…or let your subconscious accumulate a junk heap of unwarranted conclusions.”

That you’re reading these words suggests you are most likely of the conscious, rational vintage. Even if you think my writing deserves no particular admiration, you are at least here to consume ideas and think critically about them, to improve your grasp on the art of living. This is what personal growth is all about.

But what if you’ve been involved in this whole personal growth thing for some time and it just isn’t working? What if you’ve read a lot of stuff from the self-help section–Tony Robbins, Tim Ferriss, Napoleon Hill, Stephen Covey, Rhonda Byrne, etc.–but now realize that you’re the same person you were a year ago? What if instead of losing weight, you’ve gained weight? What if instead of expanding your social life, you’ve made unwanted friends and influenced the wrong people? What if you’ve read all that Mars/Venus stuff but your relationship is still lost in space?

Getting Out of the Rut

There are three reasons to explain this:

The first reason is that you don’t apply what you learn. In that case, the ideas that follow won’t help either.

The second reason is that you apply what you learn, but incorrectly. The author knows how to “ask, believe, and receive” and the reason your intentions aren’t manifesting is because you don’t know the secret.

Or should I say, you don’t know The Secret.

But this is unlikely. Personal growth ideas are generally not that complicated. They are intentionally broad strokes, not intricate mathematical equations. The hardest part is applying what you learn. And, more specifically, applying it day in and day out for as long as is needed to achieve the desired outcome.

You don’t need a university degree to lose weight. There is no Ph.D. in social engineering. And relationship problems are hard to measure; emotions don’t fit in test tubes.

The third reason to account for a lack of success is that you are an earnest student with a capable mind, who is faithfully implementing what you’re learning, but it just doesn’t work. Despite the claims of the enormous power of the Hyper-Mega-Success Formula (TM), and the author’s assertions that “countless experiments” in “modern science” have proven its efficacy, the only thing it’s given you in a Hyper-Mega-Hole-In-Your-Wallet and an ever-present speech bubble floating over your head that reads:

         . o O (WTF???)
        O
       /|\
       / \

It is to this person that I am here speaking.

If you have a large library of self-help books, and you’ve learned from and applied their teachings with excellent results, then what follows probably won’t change much. Output is, after all, God.

But if you find yourself frustrated and in many ways poorer from your efforts–if self-help feels more like self-destruct–then I’d like to suggest an alternate course: Stop reading self-help books. And start devouring philosophy.

Questions Are Not the Answer

At a casual glance, self-help and philosophy appear to be almost the same thing. Both Tony Robbins and Aristotle are trying to help you live a fulfilling life. Both want to help you gain a better understanding of yourself and the world around you. But while the goals of these two fields are similar, the differences in implementation are not trivial.

One of the most fundamental problems with many self-help books is that they assume that questions are answers. For example, in his book Awaken the Giant Within, Tony Robbins, talking about how to come up with goals, suggests you ask yourself (pp. 289-290), “What would I want for my life if I knew I could have it any way I wanted it? What would I go for if I knew I could not fail?”

What’s missing from this solution for choosing worthy goals is…a solution for choosing worthy goals. A lot of people ask themselves this question and have no idea how to answer it. How do you know what you would do if you couldn’t fail? What do you consider “good” (a worthy goal) versus “evil” (an unworthy goal)? And by what standard?

Ethics: The Missing Manual

To answer this particular question, I advocate using your Weird Idea Radar, constantly saying yes to new experiences until you stumble upon something that you can really sink your teeth into.

But equally important is a tool with which to measure the value of your experiences, an instrument that will not only give you readings of “Bad”, “Good”, “Better”, and “Best” but that also explains why this is so. That instrument is ethics.

Ethics is the branch of philosophy that illuminates the path to right action. It is not just about determining which actions which should be legal or illegal; any evaluation of bad, good, better, and best, whether on a personal, social, or societal level falls within the concern of ethics.

If your moral code is based on Marxist ideas, your life goals are going to be completely different from someone whose moral code is derived from Objectivism. Likewise, a hedonist’s ethics will result in a completely different day-to-day experience compared to someone whose moral guide is the Bible.

And here’s the thing: not all moral codes are created equal. If your moral code is broken, it doesn’t matter how you answer the goals question, because the answer will always point you in the wrong direction.

Ethics is the primary deliverable of philosophy. The rest–metaphysics (the nature of reality), epistemology (the nature of knowledge), and esthetics (the nature of beauty)–is interesting only because it all lays the groundwork for understanding how to conduct our lives.

And while an entire book on ethics is at the core of most contributions of those we consider great philosophers–Aristotle’s Nicomachean Ethics, Nietzsche’s Beyond Good and Evil, and Kant’s Critique of Practical Reason come to mind–the subject of ethics is conspicuously absent from self-help literature.

In most cases, it is conspicuously ignored.

Ideas – Ethics = FAIL

Since personal growth is all about action, and ethics provides a framework for right action, a solid understanding of ethics is the most important weapon in your arsenal of change.

What happens when you ignore ethics?

One risk, like the goal-setting example shows, is that you just get stuck.

The other risk is that your actions write a cheque that your sanity can’t cash.

The seduction community is ripe territory for causing such psychological fallouts. For example, the Mystery Method is probably the most well-known How-To manual on meeting women. Its premise is that seduction is a linear process. It describes each step of the process, from the opener, to getting a girl interested in you, to how and when to demonstrate interest in her, to getting her in bed and avoiding “buyer’s remorse.”

And, as someone who was involved in the seduction community a couple years ago, I can tell you this: it works. In fact, it’s almost frightening to realize that it works, to see an interaction with a girl unfolding before your eyes exactly like a book told you it would.

Sometimes word for word like the book told you it would.

But there’s a problem here. If you need money quickly, both mugging a blind man in a back alley late at night and selling off one of your five TVs to the local pawn shop will achieve that goal, but clearly only one of these alternatives is viable.

While the Mystery Method can answer almost all your questions about meeting women–why she needs to be interested in you before you demonstrate interest in her, why going for rapport before attraction will get you LJBF’d, why backhanded compliments will actually increase your appeal–there is one question for which no answer is provided: Is this right?

Is the right approach to meeting women to observe alpha males, identify the characteristics and behaviours that distinguish them, and then emulate those attributes in the hopes of producing the same results? Is posting and analyzing “lay reports” on the internet a sensible way to improve your skills with the opposite sex? Will 20 lays make you happier than 17?

The short answer to these questions can be found here:

• Seduction for Smart People: Should You Become a “Pickup Artist”? – Part I
• Seduction for Smart People: Should You Become a “Pickup Artist”? – Part II

The long answer can be found in Neil Strauss’s excellent book The Game.

Learning How to Learn

What do you know? How do you know that you know it?

This might sound like a cute little brain teaser, something to think about while you’re waiting for the bong to make its way in your direction, but it is a vital day-to-day enquiry. It is the primary concern of epistemology, the branch of philosophy that deals with knowledge: what it is, how to acquire it, and what its limits are.

Rendering the sharpest image of reality that your mental hardware can support means continually upgrading your mental software. But the only ideas worth “installing” are those that perform useful functions without causing your system to crash all the time.

It may seem like recognizing bad ideas is just common sense, but refined critical thinking skills are not innate. Looking through the history of the scientific method for example, you’ll find that the idea of using a controlled experiment with two identical populations and one variable is only 250 years old. Without that idea, many of the major medical breakthroughs we make today would not be possible.

Growth requires critical thinking skills. Ideas need to be resisted before they can be accepted. When you’re studying advice on personal growth, that resistance comes in the form of some necessary questions: What does this author know? How does he know it? And how do you know that he knows it?

Blurring Reality

There’s a lot of wisdom in self-help books that can never be considered knowledge, because it involves claims that are so general that they cannot be proven either true or false. As long as these claims are kept in a box labelled “beliefs”, that’s generally not a problem. There are a lot of areas in life that we aren’t sure about–and might never be–and beliefs provide us some way of wading through uncertainty.

Unfortunately, in my experience, self-help books have a tendency to blur the line between fact and fiction, making scientific claims (statements that can be demonstrated as true or false) with insufficient, or even bogus evidence.

For example, to continue picking on Tony Robbins, in his book Unlimited Power, Tony talks about the power of writing down your goals and refers to the famous Yale Study of Goals. The story goes like this:

In 1953, researchers studying goal setting surveyed the graduating seniors from Yale University on their goals and aspirations for the future. They discovered only 3% of the graduating class had specific, written goals and objectives.

20 years later, when they tracked down the same graduates, the researchers were astounded by the results. They discovered that the same 3% who engaged in goal setting activity and had clearly written goals when they graduated in 1953 were more successful, and worth more in terms of wealth than the other 97% put together. The same 3% also tended to have better health and relationships than the other 97%.

Evidence like this is so powerful that it’s almost overwhelming. So it’s no wonder that the same story has been repeated by some of the most well-known self-help gurus, including Zig Ziglar and Brian Tracy. After all, if you had known the power of clear, written goals 5 or 10 years ago you’d probably be a millionaire many times over by now, right?

There’s just one problem with this story: It is complete bullshit. Total air. It never happened.

Eyes Wide Shut

This might seem like a small fib, but the problem with false claims is that they rarely travel solo, and hollow evidence leads to hollow conclusions. If the Yale story were true, then the power of setting clear, written goals would indeed be enormous. And if you hadn’t been doing that lately, it may actually be the missing ingredient to your success.

But even with razor-sharp, written goals, even with all your I’s dotted and your T’s crossed, you still have all the real work ahead of you. The decisions you make along the way will require refined moral judgement. Choosing the people with whom you’ll associate will require a keen sense of virtue. And making yourself equal to the work at hand will require learning from impeccable sources.

Becoming a student of philosophy will make you a more rigorous student of everything else. You will no longer have to squint when reading. When a scientific claim is made, you will insist on evidence to back it up. You will learn to spot logical fallacies that might normally have gone unnoticed. You will avoid the frustration of false expectations derived from false affirmations.

Self-help gurus make promises. Philosophers make arguments. The great philosophers are measured not by the cost of their weekend seminars, but by the quality of their proofs.