Visualization works if you work hard. That’s the thing. You can’t just visualize and go eat a sandwich.

– Jim Carrey

I have learned the secret to getting rich in math and science. And now, for the first time ever, I am making these secrets available to you.

I can teach you everything you need to know to debunk Gödel’s incompleteness theorems, and help put you on the fast track to validating your proofs.

With my program, you will literally rewrite the book on formal logic.

Looking to untangle the origins of the universe? No sweat. I will show you how, in just 30 minutes a day, using simple techniques that anyone can learn, you will discover how you can create revolutionary new approaches to thinking about the Big Bang, string theory, and even the nature of God itself. (Did you know, for example, that God is neither a man nor a woman, but made up, in fact, of a fairly inexpensive set of ingredients that can be bought at almost any Italian food store?)

But that’s not all. The normal price of this 24 CD, 2 volume course is $1,999. But if you order now, you will get the entire “MATHEMILLIONS” box set, that’s over 50 hours of groundbreaking material, a signed copy of my new book “Awaken the Giant Mathematician Within”, and I’ll throw in a coupon for 10% off my live, 3-day “1 + 1 = $1,000,000!!11!” bootcamp, a coupon worth over $3000, all for the incredibly low price of $119.95!!!

So don’t wait. This offer can only last a short time. Do me yourself a favour and CALL NOW.

Framed in the context of objective and rational pursuits, the above comes across as obvious drivel. But it’s amazing how much of the multi-billion dollar self-help industry is fueled by offers like these.

This mock sales letter may seem like an exaggeration, but in many ways it is not. If anything, I’ve gone conservative on the markup and punctuation. I only offer two bonus gifts, instead of the usual five or six. My discount may be a little exaggerated, but it is not that far from the truth. And, in the interests of time and space, I’ve kept the length of my sales letter to a mere fraction of the real spiel.

But the purpose of this article is not to rant about sales letters. I think most people can detect an infomercial when they see one. Instead, the purpose of this article is to declare war on the false premise that motivates people to write sales letters, the same belief that can undermine your efforts in the pursuit of happiness: The idea that there’s a secret to creating the life you want, and that some random person you’d never heard of until now can offer it to you at an unbeatable low price.

The Key(words) to Success

In no other realm of human endeavour are we so focussed on hugely unrealistic metrics as in the realm of personal growth. Here, for example, are the results of a keyword search I did in the self-help section of Amazon. The number in parentheses represents the number of matches as a percentage of the total number of items in that category:

• Secret: 21,287 matches (20.5%)
• Million: 18,223 matches (17.6%)
• Instant: 13,998 matches (13.5%)
• Unlimited: 7,727 matches (7.5%)
• Effortless: 3,620 matches (3.5%)

Compare that with, say, the Computer and Internet section. There are three times as many books in this section, so the most useful comparison is by percentages:

• Million: 30,939 matches (8.0%)
• Instant: 25,469 matches (6.6%)
• Secret: 23,602 matches (6.1%)
• Unlimited: 19,117 matches (4.9%)
• Effortless: 2,246 matches (0.6%)

In the vocabulary of false promises, self-help books dominate the competition. And while the statistical difference here is large, the cultural difference between these two worlds is even larger. Whereas books that offer instant results (”Learn Java in 24 Hours”) and “secrets” are generally laughed at in computer circles, they take center stage in the world of self-improvement.

In fact, one of the most popular self-help titles of all-time is called The Secret.

Fantasy Positions

My favourite chess book ever is Jeremy Silman’s How to Reassess Your Chess. One of the insights that stuck with me most from that book was the use of “fantasy positions.”

The idea was that you learned a set of principles for evaluating a chess position, and then you used them to imagine the ideal position you wanted to create on the board. The key was to forget about what it took to get there at first, and focus exclusively on the desired outcome. From there, you looked for moves in the current position that brought you closer to the fantasy position. Lather, rinse, repeat until you found a feasible course of action.

This technique was a great way of approaching chess strategy for me. I’d never quite thought in terms of fantasy positions before, and doing so gave me a much clearer sense of what I was doing. Of course, the fantasy position is just another name for visualization applied to chess.

The fantasy position, in other words, is chess’s version of The Secret.

Ask, Believe, FAIL

In the chess world–and this is true of most fields of human knowledge–there are some manuals written to teach you some things, and other manuals written to teach you other things. While I was blown away by how useful it was to think in terms of fantasy positions, I didn’t for a second think that this was the key that could unlock my potential as a chess player. I knew there were still hundreds of volumes of chess wisdom out there for me to consume–so many nuances of opening, middlegame, and endgame theory–and thousands of games yet to be played and analyzed before I would have any hope of being really good.

Visualizing was a nice little tool, but only a tiny part of the overall arsenal I needed to win.

But in the self-help industry, visualization is presented as decisive, a “key to success.” In fact, a search for “visualize” in Amazon’s self-help section turns up 9,170 matches, which is 8.8% of everything in that category, or more than double the total number of chess items for sale.

The self-help form of visualization takes on an entirely new dimension, and an entirely new name: The Law of Attraction. And the Law states that all you need to do is place your order with the universe and the universe will respond.

Back to Reality

If you’re not careful, the vastly overstated claims of self-help literature can make you feel ripped off, and even downright cynical about personal change. After all, if you were one of the many people who spent hundreds of dollars on a course that claimed it would triple your reading speed, but it made no difference at all, how could you not feel let down?

In the case of someone trying to start a business, whose 30 minutes a day doesn’t *gasp* turn into a million dollar company, the worst that happens is they keep their day job. A tad unfortunate to see all that effort wasted, but not the end of the world. But the consequences of deception can get much worse than that. For someone trying to, say, quit drinking, following a trail of false hope can lead to disaster.

As the chess example shows, a good way to gain perspective on the strange and sometimes mystical advice of self-help authors is to frame those ideas, where possible, in terms of something concrete and familiar and see how they measure up. I’ve found this to be an effective way to manage my expectations.

The other thing I do is follow a simple rule of thumb: Don’t read stuff by people who got successful by telling other people how to be successful. This is especially true when I can find no other evidence of their past achievements in the real world. There are just too many insanely smart people out there, whose claims are supported by reasoned argument and scientific evidence to waste a single minute on stuff that isn’t.

I haven’t always followed this rule, but since I have I’ve been able to fully engage with what I read. No more having to ask myself why an author would include a well-known email chain letter at the end of his book and claim it was written to him by a dying young girl, or wondering why I can find no trace of their history on Google outside of their promotional campaign.

These ideas are both pretty common sense, but not always common practice. It’s so easy to start out with a genuine desire to live a better life, and end up confused and disappointed when met with the junk science (Law of Attraction, NLP, “Power of the Subconscious Mind”, etc.) and made-up anecdotes (Yale Goals Study, claims of winning some world championship somewhere that no one is able to verify) that are so painfully common to self-help literature.

If you want to improve the quality of your life, self-help is the wrong route to take. But the growth mindset itself is vital. Things like visualization, gratitude, early rising, and all those fuzzy things are truly wonderful ideas. They do work well. But even if you add them all together and multiply by 42, you still won’t find the key to success.

Oh, BTW, Hi

Speaking of personal growth, welcome to my blog. It’s been a while. You might not remember me. Brad?…Ring any bells?

My life has changed a lot in the last few months and, in case this article (and this article) hasn’t made it clear enough, so to has my take on the art of living. I am writing to you no longer from Montreal, but from Berlin. I will soon be on my way to Vancouver. And I recently became the world’s most eligible bachelor.

I’ve made a lot of useful mistakes since we we last spoke. But I’ll save those stories for future posts. In the meantime, it’s a pleasure to be writing to you again. It’s good to be home.

The first couple minutes of this video, a speech Lund gave about entrepreneurship at Le Web ‘08 in Paris, are rough going as they get the presentation set up. But the remaining 10 minutes are a gold mine of insight and inspiration.

It comes at a time when Lund has just failed badly. Really badly. Like, they’re-coming-to-take-my-house-away badly. He went “all-in” on a newspaper project that bombed, and lost 30 million euros as a result.

He’s not too bothered though. My favourite quote:

I started with nothing as a student [but] I probably had more fun [at that time] than I had last year when I was thinking about buying a private jet.

But the most valuable lesson I take away from his speech is this: An entrepreneur is someone who is more willing to fail at something that matters than to succeed at something that doesn’t.

The educated differ from the uneducated as much as the living from the dead.

– Aristotle

As Ayn Rand pointed out in her excellent book, Philosophy: Who Needs It, we are all philosophers.

We all have a certain attitude towards life, we all have different hypotheses regarding Flying Spaghetti Monsters, and we all have a standard by which we measure good and evil. The only difference, as Rand says, is “whether you define your philosophy by a conscious, rational, disciplined process of thought…or let your subconscious accumulate a junk heap of unwarranted conclusions.”

That you’re reading these words suggests you are most likely of the conscious, rational vintage. Even if you think my writing deserves no particular admiration, you are at least here to consume ideas and think critically about them, to improve your grasp on the art of living. This is what personal growth is all about.

But what if you’ve been involved in this whole personal growth thing for some time and it just isn’t working? What if you’ve read a lot of stuff from the self-help section–Tony Robbins, Tim Ferriss, Napoleon Hill, Stephen Covey, Rhonda Byrne, etc.–but now realize that you’re the same person you were a year ago? What if instead of losing weight, you’ve gained weight? What if instead of expanding your social life, you’ve made unwanted friends and influenced the wrong people? What if you’ve read all that Mars/Venus stuff but your relationship is still lost in space?

Getting Out of the Rut

There are three reasons to explain this:

The first reason is that you don’t apply what you learn. In that case, the ideas that follow won’t help either.

The second reason is that you apply what you learn, but incorrectly. The author knows how to “ask, believe, and receive” and the reason your intentions aren’t manifesting is because you don’t know the secret.

Or should I say, you don’t know The Secret.

But this is unlikely. Personal growth ideas are generally not that complicated. They are intentionally broad strokes, not intricate mathematical equations. The hardest part is applying what you learn. And, more specifically, applying it day in and day out for as long as is needed to achieve the desired outcome.

You don’t need a university degree to lose weight. There is no Ph.D. in social engineering. And relationship problems are hard to measure; emotions don’t fit in test tubes.

The third reason to account for a lack of success is that you are an earnest student with a capable mind, who is faithfully implementing what you’re learning, but it just doesn’t work. Despite the claims of the enormous power of the Hyper-Mega-Success Formula (TM), and the author’s assertions that “countless experiments” in “modern science” have proven its efficacy, the only thing it’s given you in a Hyper-Mega-Hole-In-Your-Wallet and an ever-present speech bubble floating over your head that reads:

         . o O (WTF???)
        O
       /|\
       / \

It is to this person that I am here speaking.

If you have a large library of self-help books, and you’ve learned from and applied their teachings with excellent results, then what follows probably won’t change much. Output is, after all, God.

But if you find yourself frustrated and in many ways poorer from your efforts–if self-help feels more like self-destruct–then I’d like to suggest an alternate course: Stop reading self-help books. And start devouring philosophy.

Questions Are Not the Answer

At a casual glance, self-help and philosophy appear to be almost the same thing. Both Tony Robbins and Aristotle are trying to help you live a fulfilling life. Both want to help you gain a better understanding of yourself and the world around you. But while the goals of these two fields are similar, the differences in implementation are not trivial.

One of the most fundamental problems with many self-help books is that they assume that questions are answers. For example, in his book Awaken the Giant Within, Tony Robbins, talking about how to come up with goals, suggests you ask yourself (pp. 289-290), “What would I want for my life if I knew I could have it any way I wanted it? What would I go for if I knew I could not fail?”

What’s missing from this solution for choosing worthy goals is…a solution for choosing worthy goals. A lot of people ask themselves this question and have no idea how to answer it. How do you know what you would do if you couldn’t fail? What do you consider “good” (a worthy goal) versus “evil” (an unworthy goal)? And by what standard?

Ethics: The Missing Manual

To answer this particular question, I advocate using your Weird Idea Radar, constantly saying yes to new experiences until you stumble upon something that you can really sink your teeth into.

But equally important is a tool with which to measure the value of your experiences, an instrument that will not only give you readings of “Bad”, “Good”, “Better”, and “Best” but that also explains why this is so. That instrument is ethics.

Ethics is the branch of philosophy that illuminates the path to right action. It is not just about determining which actions which should be legal or illegal; any evaluation of bad, good, better, and best, whether on a personal, social, or societal level falls within the concern of ethics.

If your moral code is based on Marxist ideas, your life goals are going to be completely different from someone whose moral code is derived from Objectivism. Likewise, a hedonist’s ethics will result in a completely different day-to-day experience compared to someone whose moral guide is the Bible.

And here’s the thing: not all moral codes are created equal. If your moral code is broken, it doesn’t matter how you answer the goals question, because the answer will always point you in the wrong direction.

Ethics is the primary deliverable of philosophy. The rest–metaphysics (the nature of reality), epistemology (the nature of knowledge), and esthetics (the nature of beauty)–is interesting only because it all lays the groundwork for understanding how to conduct our lives.

And while an entire book on ethics is at the core of most contributions of those we consider great philosophers–Aristotle’s Nicomachean Ethics, Nietzsche’s Beyond Good and Evil, and Kant’s Critique of Practical Reason come to mind–the subject of ethics is conspicuously absent from self-help literature.

In most cases, it is conspicuously ignored.

Ideas – Ethics = FAIL

Since personal growth is all about action, and ethics provides a framework for right action, a solid understanding of ethics is the most important weapon in your arsenal of change.

What happens when you ignore ethics?

One risk, like the goal-setting example shows, is that you just get stuck.

The other risk is that your actions write a cheque that your sanity can’t cash.

The seduction community is ripe territory for causing such psychological fallouts. For example, the Mystery Method is probably the most well-known How-To manual on meeting women. Its premise is that seduction is a linear process. It describes each step of the process, from the opener, to getting a girl interested in you, to how and when to demonstrate interest in her, to getting her in bed and avoiding “buyer’s remorse.”

And, as someone who was involved in the seduction community a couple years ago, I can tell you this: it works. In fact, it’s almost frightening to realize that it works, to see an interaction with a girl unfolding before your eyes exactly like a book told you it would.

Sometimes word for word like the book told you it would.

But there’s a problem here. If you need money quickly, both mugging a blind man in a back alley late at night and selling off one of your five TVs to the local pawn shop will achieve that goal, but clearly only one of these alternatives is viable.

While the Mystery Method can answer almost all your questions about meeting women–why she needs to be interested in you before you demonstrate interest in her, why going for rapport before attraction will get you LJBF’d, why backhanded compliments will actually increase your appeal–there is one question for which no answer is provided: Is this right?

Is the right approach to meeting women to observe alpha males, identify the characteristics and behaviours that distinguish them, and then emulate those attributes in the hopes of producing the same results? Is posting and analyzing “lay reports” on the internet a sensible way to improve your skills with the opposite sex? Will 20 lays make you happier than 17?

The short answer to these questions can be found here:

• Seduction for Smart People: Should You Become a “Pickup Artist”? – Part I
• Seduction for Smart People: Should You Become a “Pickup Artist”? – Part II

The long answer can be found in Neil Strauss’s excellent book The Game.

Learning How to Learn

What do you know? How do you know that you know it?

This might sound like a cute little brain teaser, something to think about while you’re waiting for the bong to make its way in your direction, but it is a vital day-to-day enquiry. It is the primary concern of epistemology, the branch of philosophy that deals with knowledge: what it is, how to acquire it, and what its limits are.

Rendering the sharpest image of reality that your mental hardware can support means continually upgrading your mental software. But the only ideas worth “installing” are those that perform useful functions without causing your system to crash all the time.

It may seem like recognizing bad ideas is just common sense, but refined critical thinking skills are not innate. Looking through the history of the scientific method for example, you’ll find that the idea of using a controlled experiment with two identical populations and one variable is only 250 years old. Without that idea, many of the major medical breakthroughs we make today would not be possible.

Growth requires critical thinking skills. Ideas need to be resisted before they can be accepted. When you’re studying advice on personal growth, that resistance comes in the form of some necessary questions: What does this author know? How does he know it? And how do you know that he knows it?

Blurring Reality

There’s a lot of wisdom in self-help books that can never be considered knowledge, because it involves claims that are so general that they cannot be proven either true or false. As long as these claims are kept in a box labelled “beliefs”, that’s generally not a problem. There are a lot of areas in life that we aren’t sure about–and might never be–and beliefs provide us some way of wading through uncertainty.

Unfortunately, in my experience, self-help books have a tendency to blur the line between fact and fiction, making scientific claims (statements that can be demonstrated as true or false) with insufficient, or even bogus evidence.

For example, to continue picking on Tony Robbins, in his book Unlimited Power, Tony talks about the power of writing down your goals and refers to the famous Yale Study of Goals. The story goes like this:

In 1953, researchers studying goal setting surveyed the graduating seniors from Yale University on their goals and aspirations for the future. They discovered only 3% of the graduating class had specific, written goals and objectives.

20 years later, when they tracked down the same graduates, the researchers were astounded by the results. They discovered that the same 3% who engaged in goal setting activity and had clearly written goals when they graduated in 1953 were more successful, and worth more in terms of wealth than the other 97% put together. The same 3% also tended to have better health and relationships than the other 97%.

Evidence like this is so powerful that it’s almost overwhelming. So it’s no wonder that the same story has been repeated by some of the most well-known self-help gurus, including Zig Ziglar and Brian Tracy. After all, if you had known the power of clear, written goals 5 or 10 years ago you’d probably be a millionaire many times over by now, right?

There’s just one problem with this story: It is complete bullshit. Total air. It never happened.

Eyes Wide Shut

This might seem like a small fib, but the problem with false claims is that they rarely travel solo, and hollow evidence leads to hollow conclusions. If the Yale story were true, then the power of setting clear, written goals would indeed be enormous. And if you hadn’t been doing that lately, it may actually be the missing ingredient to your success.

But even with razor-sharp, written goals, even with all your I’s dotted and your T’s crossed, you still have all the real work ahead of you. The decisions you make along the way will require refined moral judgement. Choosing the people with whom you’ll associate will require a keen sense of virtue. And making yourself equal to the work at hand will require learning from impeccable sources.

Becoming a student of philosophy will make you a more rigorous student of everything else. You will no longer have to squint when reading. When a scientific claim is made, you will insist on evidence to back it up. You will learn to spot logical fallacies that might normally have gone unnoticed. You will avoid the frustration of false expectations derived from false affirmations.

Self-help gurus make promises. Philosophers make arguments. The great philosophers are measured not by the cost of their weekend seminars, but by the quality of their proofs.

A common recipe for personal growth is to start with what you have, identify what sucks about it, and try to make it suck less. Software developers call this “fixing bugs.”

“Fixing bugs” may seem like a natural metaphor for personal development, but in most cases this is actually an extremely limited, even harmful, perspective. When you focus on fixing what’s broken, the standard by which you measure your progress is whatever you started with. If what you started with was crap, then the standard by which you judge your results is crap.

If your software currently crashes 20 times a day, making it crash only 15 times a day is “good”, only 12 times a day is “better”, and a mere 10 crashes a day would be “excellent.”

You might even get a raise.

This way of thinking is its own worst enemy. Patching a bad situation often still leaves you in a bad situation. Even worse, you might get the impression you’re doing something useful. Sure, 10 crashes a day is a lot better than 20 crashes a day. Perhaps you even used your Employee of the Month bonus to upgrade to the 500 channel cable package that Bob and Alice have been raving about.

But it’s still a profoundly shit way to live. Fixing a bug doesn’t necessarily fix anything. You may think you’ve uncovered a solution, when all you’ve really done is found a rut and made it deeper–a little more like a grave.

Death by a Thousand Service Packs

If it’s been three years since your last promotion–if you’ve spent almost every day for as long as you can remember arguing with your girlfriend about absolutely nothing–if you’ve swallowed up the last six months going on about how hopeless you are with women, yet you’ve approached only a dozen girls in that time, then reality has a message for you: The data has spoken. There is no bandage large enough to cover this wound. There is no way to alter this cause to produce the desired effect.

You cannot fix what was built on this foundation. You have to replace the foundation entirely.

The day after my cousin died several weeks ago, I quit my job. I’d been working on a contract for the last several months, but it just wasn’t me. It couldn’t be me. And no amount of tweaking, tuning, or patchwork could fix that.

It’s always a little terrifying to shake things up, but there is no better way to live. Until last Thursday, I was scratching someone else’s itch. Now I’m scratching my own.

The test of literature is, I suppose, whether we ourselves live more intensely for the reading of it.

– Elizabeth Drew

In my recent article, How to Read a Book, I offered some ideas for extracting value from dead trees. I focussed primarily on non-fiction in that article. Now I want to offer you an approach for fiction.

Fiction differs from non-fiction in only one necessary way: it’s made up. But that small variation in its linguistic DNA produces an entirely different organism. While the primary goal of fact-driven content is to extract the information you need, the primary goal of reading a story could be anything. A work of fiction is, essentially, an artifact of self-expression. There are as many motivations for writing a story as there are reasons for us to communicate with one another. Many authors write stories to explore issues they’re experiencing in their own lives. Others attempt to get us thinking about the good, bad, and ugly things in our world.

But if works of fiction are made up, why bother reading them? What value can we possibly derive from the people, places, and things that exist purely in our imagination? And how can those fictitious forces inspire us to push our own boundaries and do things we’ve never done before?

Why Read Fiction?

Obviously a question like, “Why read fiction?”, has many answers: for entertainment value, to improve your vocabulary, to be inspired, etc. For me the primary value of fiction, the one that is most beneficial from a growth perspective, is that it offers an experience.

What kind of experience? Whatever one I choose. The literary landscape is as diverse as a very diverse thing. If I want to live in a world full of robots, I’ll read Asimov. If I’m in more of an anarchist mood, I’ll reach for Orwell. When I wanted a taste of life in Soviet Russia, I read Ayn Rand’s We the Living. I immersed myself so completely in the story that I began to feel the agonizing boredom of waiting for hours in line for rations of stale bread and rancid butter. I came to understand the paranoia that people felt, how careful they had to be with their words towards the Party, fearing that one of their listeners might be a member, knowing the fate that came to those who begged to differ.

Several weeks after reading that book I found myself in conversation with a couple friends from eastern Europe, who’d lived under the Soviet regime. It was fascinating to discover how much their real-world experiences paralleled my not-real-world ones. A lot of what they said refreshed the mental images of what I’d read, almost as if they were things I’d lived through myself.

This episode is explained by more than just my overactive imagination. Even science has something to say about the ability our creative powers have to shape our reality. In an article entitled “Experiencing the Future”, in the June 2008 issue of Le Monde de l’intelligence, Daniel Gilbert, author of Stumbling on Happiness, talks about how our thoughts are processed in ways similar to real sensory experiences. Here’s a quote:

The pleasure that we feel when we imagine future events comes from the same parts of the brain as the pleasure we feel when we live events in the present.

The visual imagination activates the visual cortex, in the same way as our visual sense; the auditory imagination activates the auditory cortex, in the same way as our hearing, and the affective imagination activates the affective centers of the brain, exactly like affective experience.

So while we know that fiction is–obviously–quite fictional, diving deeply into a great story can be an almost visceral adventure. A decent novel can entertain you. A good novel can make you feel stuff. A great novel can change your life.

Read Only What Interests You

That a novel offers an experience is of no inherent value. Getting the most value out of a novel requires asking yourself: What kind of experience do you want to have?

My answer to that question is usually a reflection of where I’m headed with my life. I often use my intentions as a compass to point me to the right section in the bookstore. Since my primary relationship to a story is through its characters, I look for books populated with intriguing personalities: people I’d want to know in real life, or at least have a conversation with through a bullet-proof glass window. I used to choose books to read because they were “classics”, or recommended by so-and-so. I’ve since become wise to the folly of that approach.

There are so many words to choose from that knowing where to begin your search for a good book can be overwhelming. Here are my preferred sources, all of which can also apply to non-fiction:

• Bloggers. A great deal of what I read is stuff recommended by bloggers I respect.
• Online forums. Shared interests are a great source of reading ideas, particularly for novels, since their titles rarely give a clear hint at what they’re about.
• Other books. Not only those mentioned in the main text, but also those in the bibliography.
• Wikipedia → Influences. Many Wikipedia pages for authors include a list of authors that influenced them. You may also prefer to read stuff by authors they influenced.
• Bookstores. When all else fails, nothing beats spending an hour or two just wandering around a big bookstore, picking things off shelves and examining them.

Fiction as Vehicle for Growth

Great fiction expands your emotional repertoire and deepens your self-understanding. This makes it a particularly useful tool in the conscious pursuit of happiness. I prefer to choose a reading path that floods my imagination with images and ideas that are aligned with my present goals.

For example, reading Atlas Shrugged taught me a lot about self-reliance. I was so inspired by the characters in Ayn Rand’s epic novel that I decided to devour her other well-known works of fiction: The Fountainhead, We the Living, and Anthem.

This kind of tunnel vision is a healthy thing, for short periods. It gives the ideas a chance to soak in, for the mindset to really rub off on you. Unlike most non-fiction, a novel takes an idea and wraps it in context so you can see how it might play out in the real world. By focussing your reading around a particular theme, you build up a database of reference “experiences” related to that subject. Of course, fiction is no replacement for real life, but like the example I gave earlier about We the Living, it can still offer profound insights.

Invite the Characters Into Your Life

Every so often, you’ll meet someone who changes your perception of the world. You might work alongside a brilliant computer geek who redefines your notion of competence, or you might connect with someone in your social life whose ability to deal with a rough situation inspires you.

This same reservoir of human potential is available in paperback form. It requires only the force of your imagination to be extracted. So when you read a novel, really read it. Invite the characters into your life. Think about them even when you’re not reading. Weigh the events in your life against the events in theirs. What might they be doing right now? How would they handle the situation that you currently find most challenging? How is your personality different from theirs and in what ways do those differences shape your lives differently? Experiment with all the ways you can think of to weave the story and characters into your own existence–without getting arrested.

Only fiction can provide such a broad context in which to think about life, the universe, and everything. Use this to your advantage. Just like we exercise caution in who we choose to associate with in real life, so we should be picky about what we read. Read deliberately, with your mind wide open. Use fiction to live; not as a replacement for the real world, but as an extension of it.

Properly, we should read for power. Man reading should be man intensely alive. The book should be a ball of light in one’s hand.

– Ezra Pound

I run a One Man University.

I’m the Dean, the Professor, and the entire student body of OMU. My major is the conscious pursuit of happiness; my minor, everything else. My tuition is paid in regular installments of hard work, self-determination, and persistence in the face of failure and rejection.

I’m an able student even though I’ve never gotten high marks in my courses. In fact, I’ve never gotten any marks at all. I have no GPA. And there is no shiny piece of paper at the end of this educational rainbow. My progress is measured exclusively by the tangible results my research and experiments produce to make my life an adventure worth living.

Much of my learning takes place along the intellectual highways paved by great works of literature, both factual and fictional. There are few places the written word will not go. For virtually every branch of human knowledge there is a book offering to start me down that path.

So it should be no surprise that the heart of my university is its library. From Ayn Rand to Aristotle, Tim Ferriss to Henry David Thoreau, I’ve got access to a universe of interesting people and fascinating ideas to help me navigate the murky waters of reality.

But building my library of good books is pretty easy. The hard part is knowing how to read them.

Reading for Growth

All deliberate action is prefixed by an idea. Books provide a rich source of intellectual leverage. Knowing how to read is one of the most important skills you can learn on your path to personal growth.

So when you look down and notice yourself holding a good book in your hands, what do you do next? Assuming you picked it up accidentally, you’d probably want to put it back down. But if it arrived there by intent, you’d probably want to flip to the first page, fix your eyes on the first word in the top left corner, and continue in a left-to-right, top-down fashion until you reached The End.

Unfortunately, if your goal is to actually learn something from your efforts, things get a little more tricky. Reading is to acquiring knowledge as typing is to building software: it’s merely data entry. The challenge is to extract maximum value from what you read.

Personal growth books require particular consideration. There’s a fundamentally different process involved in reading a book about, say, starting a business versus reading a book about the emerging sex toy industry in China. The only reason to read a book about starting a business is if you actually intend to start a business. Likewise, reading a book about losing weight is pointless unless you have some pounds to shed.

So what’s the best way to read a book whose sole purpose is to get you to do something?

While the ideas in this article are biased towards the study of books on subjects like starting your own business, eating healthier, getting your finances in order, and other growth-related topics, most of these ideas should apply to non-fiction in general, and even fiction to some extent.

Speed Reading

There are two kinds of reading. The first kind of reading treats a book like an integer, like the N in “I’ve read N books on subject XYZ.” This is the quantitative hunger fed by technologies like “speed reading.”

Or, even worse, photo reading.

The speed reader assumes that reading twice as fast makes him twice as productive. The best speed readers are so good that they can read a book by simply farting in its general direction. And they’ll even score 60% or better on a comprehension test while the smell lingers patiently in the air.

Of course, a reader who thinks that doubling his reading speed makes him twice as productive is like a programmer who thinks that doubling his typing speed will halve the amount of time he takes to finish a project. Effective reading is not measured by how fast you can vacuum words off a page. It’s measured by how well you integrate new ideas into existing conceptual frameworks, and how you use those ideas to do things you haven’t done before.

Slow Reading

The second, much more effective way to read, is to treat every book as an opportunity to expand your reality. The main variable in this equation is not speed, but change: How did this book change my life? What actions did I take as a direct result of reading this book? What were my results? What did this book teach me that I didn’t expect to learn? How have I applied that knowledge in my day-to-day life?

Reading well means going slow and making your brain hurt. It involves asking tough questions that push you outside your intellectual comfort zone, and being willing to explore unfamiliar ideas until you understand them, no matter how long that takes.

During the four years that I played chess seriously at a fairly high level, I probably read no more than 10 chess books cover to cover. It wasn’t because I didn’t like reading them or because I was too lazy. I just needed that much time to explore the ideas they gave me to a depth that satisfied me. The first two or three books I read were fairly basic. But by the time I started studying books of the great masters, I could read the same book over and over and gain new insights every time.

While my book consumption habits were well below those of the average player, my tournament results well exceeded them.

One Book at a Time

I eat, sleep, and breath every book I read. I find there’s no better way to absorb new ideas than to carry them around with me wherever I go.

When I read Never Eat Alone, for example, I completely immersed myself in the relationship building mindset. I spent a great deal of time implementing what Keith Ferrazzi was talking about as I learned it. I reached out to “aspirational contacts”, went out of my way to volunteer my time and effort for projects that interested me, and planted the seeds of mission-centered relationships. It was during this flurry of activity that I even met my current girlfriend.

Had I speed read my way through this book, or diluted my efforts by juggling three or four other books at the same time, I doubt any of this would have happened. I’d have worn my four-minute literary mile like a badge of honour: N = N + 1. Next.

Relentless Curiosity

The Perl programming language has the notion of a “taint” flag. When set, this flag adds a rule to the interpreter saying that, roughly speaking, any data that enters your program from the outside world (files, user input, environment variables, etc.) cannot be used to affect anything else in the outside world, unless you explicitly untaint it.

This is a useful model to apply to your research. Trust your own mind above the author’s, no matter who he or she is. Question every chapter, every page, every paragraph, and every sentence you read. Practice relentless curiosity. Start with the most basic questions you can ask and work your way up from there. For example:

• Why am I reading this book? What problem am I trying to solve?
• Is this the best source of information I know of on this subject?
• What is the author’s solution to this problem?
• What are the advantages of this solution?
• What are the disadvantages of this solution?
• What ideas from this chapter/section/exercise can I apply to situations in my own life?

Reason is the primary means by which we “untaint” ideas. Relentless curiosity is not just some cutesy Dennis the Menace personality trait, it’s a basic tool of survival.

Three Big Ideas

Even if you read every book slowly and deliberately, you’re still going to encounter far more interesting ideas than you’ll ever hope to remember. The penultimate step to thoroughly devouring a good book is to extract the Big Ideas out of it. I read a lot so I tend to limit this number to about three, but feel free to tweak as you see fit.

I’d encourage you to write the summary in any format you want, whether as bullet points or more coherent prose. The goal is to simply create something that you could look at in several months and be able to regurgitate the most important lessons the book had to offer.

Act Quickly

The last step is the most important: Act immediately on what you read. Take action as you read the book. Do the exercises, if possible. As I’ve mentioned previously, the idea for 30 sleeps came from one of my answers to an exercise in The 4-Hour Workweek.

The call for timely action applies to almost any book you read to acquire a new skill. For example, when I read books about the Ruby on Rails programming framework and spot a useful feature that I didn’t know about before, I try to immediately update all of my code, where applicable, to use this feature. This helps me commit the new idea to memory and ensures that I actually use the idea in my code, rather than deferring it to an ever-elusive “someday.”

Ultimately, every growth-related book is a 30-day challenge in disguise, limited only by your creativity and willingness to transform thought into action. You’ll know the quality of your reading habits not by how many books you can claim to have read, but by how many of the good things in your life can be traced back to a spot on your bookshelf.

Simplicity is the ultimate sophistication.

– Leonardo da Vinci

I need every word I write.

The titles of my articles are descriptive but unflashy. I strive for short sentences. I formulate simple concepts, act on their hint, and document my experiences in the hopes of inspiring others. I use technology as an instrument of reach, rather than as an intellectual stairmaster. I’m a preacher of straightforward ideas because straightforward ideas kick ass.

My mission in life is to pursue personal growth and to help others grow. My business plan is: 1. Create high-quality content. 2. Tell people about it. 3. Profit.

My path to personal growth is shaped in large part by one tightly-guarded secret: Keeping Things Simple. This isn’t a secret because no one knows about it; it’s a secret because you can scream “Keep it simple!” as loud as you want and no one will hear you.

Simple Is Hard

Simple isn’t easy. Easy means achieved without great effort. Simple means easily understood. I can bang out a complicated article in half the time it takes me to produce a simple one. I never had to learn how to build convoluted software either–it was a natural talent, you might say–but I did have to make a conscious effort to build stuff that didn’t hurt.

But why is simple so hard? How do you start out wanting to build a text editor and end up building an entire operating system instead? Why do guys spend thousands of dollars on ebooks and workshops that promise to teach them the secrets of meeting women instead of taking the direct, cost-free, and equally rejection-prone route of just walking up and saying hi?

In my experience, there are two primary reasons why we overcomplicate things. The first is a loss of focus. When you lose touch with why you’re doing what you’re doing, you inadvertently sentence yourself to trivial pursuits. As a software developer, I see this all the time with frameworks, particularly frameworks that were created out of thin air instead of extracted from working applications. Using them is like going to church: you pray to a higher power to help you make it through the day, you beg forgiveness for your sins, and they keep pestering you for donations. The tagline for software built from these foundations usually ends with “…but the code is really good.”

Whether you’re creating a product, working on expanding your social life, or trying to find a better job, avoiding the thorns of distraction involves regularly asking yourself these questions:

• What’s my goal?
• How will I know when I’ve achieved it?
• How am I measuring my progress?
• How well is my current approach working?

It also helps to write down your goals when you set them. Not only does recording your dreams help you flesh out your desired outcome, it also helps remind you of your original intent.

Complexity and the Ego

The other major reason we flock to complexity is a problem of a very different nature, that requires a completely different solution. It’s rooted in our psychology. It comes from the imperial nature of the human ego.

The ego’s primary lubricant can be summed up in one word: More. 10 features are better than 1. 1000 lines of code is better than 100. $500,000/year is better than $100,000/year. Big is better than small. To the ego, Less is kryptonite.

Making things more difficult than they need to be can also be induced by fear. Our ego relies on fear to protect itself and complexity is a great place to hide. Saying hi to a girl is an incredibly simple and direct way to improve your success with women, but the range of potential negative responses could pose a serious threat to who you think you are. A much easier path for the ego to follow is to read about approaching women instead of actually doing it. Not only does this remove the possibility of embarrassing social fumbles, it also quenches the ego’s thirst for more. If you’ve read five seduction ebooks, you’re obviously better off than if you’d only read one.

Of course, all that information is just a diversion. You end up realizing that no matter how much you read about meeting women instead of actually meeting women, the terror of rejection still remains. And no matter what you do, your first several dozen, maybe even several hundred approaches will be as painful as they are instructive.

Dealing with the ego is a complex subject, which I’ve already written much about. To learn more, try these articles:

• The Joy of Living Dangerously
• Social Skydiving: The Art of Talking to Strangers
• Embracing Rejection
• How to Just Be Yourself
• Facing Your Fears

Reading in itself is obviously not a bad thing. Losing yourself in unnecessary details to avoid doing what you already know needs to be done is a bad thing.

Prioritize Simple Solutions

Of the four major social media websites (Digg, StumbleUpon, reddit, and del.icio.us), I’ve done pretty well on three of them. The final frontier for me was Digg. If you read about how to get attention from these websites, you’ll see people saying you have to create an account, vote up and comment on articles that other users submit, add everyone who votes up your content to your friends list, and so on.

But my goal with 30 sleeps is to write content that changes people’s lives, not to be a social media power user. To increase my presence on Digg, I asked myself “What’s the simplest way to get on the Digg front page?” I came up with the following algorithm:

1. Write great content.
2. Visit the front page of the relevant section on Digg. Lifestyle/Education, in my case.
3. Find out who’s submitting content that makes the front page of that section.
4. Contact them directly, with links to my best articles.

I found a few such power users who provided their email address in their profile, and specifically said that they’re hungry for interesting links. I contacted each one directly. I made it clear that I don’t spend a lot of time on Digg, but that I do spend a lot of time writing content dealing with personal growth, and provided them with links to some of my best work.

I did this only a few days ago. The results were amazing. My article on information addiction got submitted and was dugg 135 times. That wasn’t quite enough to push it to the front page, but the article got far more attention than anything I’d tried before. (By the way, if you have a Digg account and liked that article, your votes would be greatly appreciated.)

Remember step #2 of the business plan I described earlier? It really is that basic. The more complex your strategy for achieving your goals, the more you’ll slow yourself down. The simplest thing that can possibly work often does.

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

– George Lois

Since I started 30 sleeps, I’ve always imagined writing to be just one of several mediums through which I speak to the world. The written word can transport a serious payload, but there’s nothing quite like reaching out to people face-to-face. I enjoy the atmosphere and energy of grassroots geek conferences, and I think it’ll be fun to organize and participate in that sort of thing for the “Open Source Personal Development” community.

In that vein, I recently decided to sharpen my public speaking skills. Last week, I attended my first ever Toastmasters meeting. It’s been a while since I’ve done public speaking. I was surprisingly nervous.

To familiarize myself with how it all worked, I spent some time on the website of the club I intended to visit. So by the time I was on my way downtown to where the meeting would be held, I knew that for this and the next few meetings, I’d be sitting in as a guest. I understood that I’d probably be encouraged to speak, but that such risks were optional.

That left me two choices for the evening ahead: I could either hide behind the comfort of my provisional status, watching members battle their nerves and imperfections to improve their speaking skills, or I could confront the mildly terrifying, but exciting possibility of doing my first public speech in a long while, in front of a group of people I’d never met, and who were obviously much better at this than me.

The choice was obvious. My heart rate was visible through my shirt.

Opportunity Meets (Lack of) Preparation

The meeting started a few minutes late. There were about 25 members present, and 5 other newbie guests like me. These gatherings are not what you’d call “laid back.” They’re focussed, highly structured, and run on a precise schedule. The atmosphere was fun but formal, positive but nerve-racking, entertaining but inherently intense.

Shortly after things got rolling, the guests were asked to introduce themselves. I stood up and gave a little spiel. My voice did a poor job of masking my nerves. I was caught off-guard by how shaky I was even just presenting myself to the group. I was even rustier at public speaking than I thought. I don’t feel even a fraction of this kind of fear when I talk to strangers. But when something makes me feel this apprehensive and unsettled, I know I’m in the right place at the right time.

Several minutes after introducing ourselves, the guests were given another chance to shine: Table Topics. Table Topics are impromptu speeches. You’re given a question and you come up with a two-minute speech on the spot to answer it. Three members are chosen to do a table topic, three speeches given, then everyone casts their vote into a box that later decides whose was best.

The Table Topics Master started by asking if any guests would be interested in giving it a try. Here was my chance to rise to the occasion…and I chickened out.

Fuck.

No guests volunteered, so the TTM instead chose a member, Don, to do the first speech. Don’s speech was amazing: charismatic, confident, masterfully unprepared, funny, well-delivered. It only emphasized how much I had to learn about public speaking.

In selecting the next speaker, the TTM decided to give the six of us newbies another chance, and again extended the invitation for us to participate.

There was a moment of hesitation. Then a voice broke the silence: “Alright, I’ll do it!”

That voice, apparently, was mine.

Confronting Fear

Fear is a funny thing. Where some people see a speed bump, others see Mount Everest. There are those who view talking to strangers as something deeply terrifying. Others consider it an entry-level social skill. Some people are so afraid of doing something “risky” like, say, moving to another country, that they’re incapable of even discussing such things outside the context of a joke.

But if you’ve read the fine print on fear, you know this: Safety Kills. Opting out of a chance to confront your fears is no different than smoking a cigarette, eating a Big Mac, or taking a hard drug. Avoiding danger can be dangerous. The moment I offered to do a speech, I felt that surge of energy and emotion that comes from knowing that you’re taking a risk you need to take.

The question my speech had to answer was this: If a reporter and their camera crew approached you in the middle of a busy street, and they wanted to do an interview with you, what question would you most want to be asked and why?

As I walked up in front of the group, thinking of what to say, my body argued with my mind over the magnitude of the challenge before me. In my head, I felt fairly confident and on form, less concerned about how things would turn out, and more just happy with myself for throwing caution to the wind. On the outside though, I was vibrating like a tuning fork.

The moment you face a particular fear, you enter a kind of flow. Time goes away. Your worries are no longer worrying. Your fears dissolve. Your thoughts cease. It’s a blissful mode of being, where your every action beats with the pulse of existence.

The Speech

I stood up at the front and let the words come out:

If I were approached by a reporter in the middle of a busy street, and they wanted to interview me, what question would I most want to be asked?

I think that question would be: What makes you come alive?

To me, this is one of the most interesting questions to ask or be asked. It’s moments like this, giving this speech, that make me feel most alive. That feeling of vulnerability, uncertainty, having no idea what you’re doing and just doing it anyway–that, to me, is aliveness.

I can’t remember the rest of it, but I carried that train of unthought for another minute thirty, and closed by asking the audience the same question I wanted asked of me: What makes you come alive?

My stream of consciousness seemed to be a hit. At the end of the night, I was presented the award for the Best Table Topics speech.

Every worthwhile step forward I’ve taken in my life has been taken on these terms. It’s never easy. There’s no point at which you finally say, “Ah, I’m finally where I want to be.” It’s never comfortable. You never know how long a good thing will last.

The risks associated with living the life you want will never go away. The only thing that changes is how you choose to confront the situation. Will you run away from your fears or will you chase after them?

Take your life in your own hands, and what happens? A terrible thing: no one to blame.

– Erica Jong

Every so often, somebody writes me an email or a comment for which a simple reply would be inadequate, and which I feel is too important to ignore. It’s not just that they’ve got a serious problem and they’re trying everything they can think of to deal with it. It’s that, on some level, they’re speaking for all of us.

While I imagine that relatively few fans of my writing have had serious problems with alcohol, like the following reader does, many of you will have waded through a similar darkness at some point in your life.

Whether you’re gripped by liquid demons, can’t get laid to save your life, hate your job more than anything else on earth, or feel incredibly isolated from the world and just can’t seem to make friends, the underlying agony has a familiar weight and texture. The causes may be different but the symptoms are the same: depression, despair, hopelessness, and nothing can seem snap you out of it.

Welcome to Rock Bottom. Population: Far too many.

The Question

hi all im 39 and an alcoholic im not proud of it but alcohol has come part of my life i drink 8 cans every night even more on weekends, ive had councelling before but that never worked i lost my driving license through drink ive just completed a drink drive rehab course and i get my license back on my 40th birthday, ive been to my doctors and asked for help he said you need counselling i told him that doesnt work for me he refused to give me antabuse im just waiting for my liver test results to come back i know my liver will be damaged but even my own doctor wont help me,when i try to stop drinking i get so stressed and moody i take it out on everyone, all i want is someone to help me.. its my daughters 3rd birthday today ive been awake since 3 am and ive decided im gonna try again just for her and her sister.. any advice from anyone would be helpful

– kev, in reply to How to Quit Drinking Alcohol

My Thoughts

Again, I hope that even those who have a serious problem that has nothing to do with alcohol will see some relationships here. Misery comes in many flavours, and the same general ideas for digging yourself out of a rut can apply to a wide variety of pain.

@kev:

First, thanks for writing in. It takes balls to own up to your shortcomings. I’m glad you did. You’re obviously serious about looking for help, and even willing to go public with it by asking the 30 sleeps community for insight. And thanks for consenting (via private email) to having me respond to your question by writing it as an article.

I’m not a psychologist and my advice on this is not professionally certified in any way. But I think that unless you happen to stumble upon a particularly passionate, world-class specialist in the kind of torture you’re inflicting on yourself and your family, you’re probably wasting your time. You’ve said yourself that counseling doesn’t work, so we’re fast approaching a dead end. Literally.

I’m also not a doctor, and I don’t know the first thing about the drug Antabuse. But as a general rule, if I seek help from a medical professional and am unsatisfied with their assessment, I shop around for a second opinion.

Darkness and Light

I’ve lived through darkness. Dark fucking darkness. In some cases, it was caused by how I reacted to things going on around me. In other cases, it was 100% self-created misery. It’s through the latter that I think we share common ground. My issue wasn’t alcoholism, but alcoholism is the same kind of problem.

Unpleasant external experiences tend to dissolve into the past and the pain eventually gets forgotten. A totally different algorithm is required for troubles that start on the inside and flow outward. There comes a point with internal conflict where you become the only person that can help yourself. You end up going as low as you can possibly go and have no choice but to sink or swim. At some point, you have to ask yourself:

• Do you want your daughters to grow up surrounded by love or surrounded by misery?
• Do you want to be a source of darkness in your family or a source of light?
• Do you want to be alive or not?

The verbal responses you give to these questions mean absolutely nothing. The real answers come from your actions.

Every swig you take is a very loud NO to love, light, and life.

*Gulp* The buzz I get from this lager is more important to me than my daughters growing up healthy and happy.

*Gulp* I can feel the shadow of evil expanding around me, but damn this beer has a nice finish!

*Gulp* Shit, are my eyes turning yellow? Whoa, cool.

The freedom to live your life exactly how you want includes the freedom to self-destruct. If you want to destroy your life and the world around you, no one can stop you, not even those closest to you. Likewise, if you’re unshakably committed to turning things around and getting healthy no matter what it takes, no one can stop you from being successful there either.

Ifs, Ands, and Buts

Don’t use stress and moodiness as an excuse to keep drinking. The only way you can help yourself is to start by assuming full responsibility for your entire reality. Until you can honestly admit to yourself that every dimension of this problem is something you’re creating, you’re unlikely to make lasting changes.

If you were to go to a psychiatrist and tell them that you get stressed and moody when you don’t drink, they’d give you some pills and usher you out the door. That’s messed up and inhuman.

The solution to stress, moodiness, depression, aggression, anxiety or almost any other negative psychological tendency does not involve trading in one drug for another. It starts by acknowledging that there are some serious flaws in the life you’ve created for yourself, and everyone in your orbit is taking the heat for that. You can change that by gradually installing habits that will have you sleeping better, eating as healthy as humanly possible, spending quality time with people that are important to you and being 100% open in your communication with them, and settling for nothing less, career-wise, than to work on projects that you’re absolutely obsessed with.

Forget pills, I’m writing you a prescription for self-respect.

An important part of breaking one negative pattern is to replace it with another, more positive and productive one. While you’re giving up alcohol, why not cook your family a decent meal tonight too? Go for a walk. Take your daughters out to a movie. Or even just take some time to step back and take stock of your life. Start with what you’re thankful for and gradually work your way towards being brutally sincere about what sucks. And focus most of your energy on the solutions, rather than the problems.

Is this easy? Fuck no. This is war. When it’s you and your family’s lives that could all be seriously affected, degree of difficulty isn’t even a consideration. Every time you hold a beer in your hand, you’ve got a choice to make: Your driver’s license or your beer? Your daughters or your beer? Your life or your beer? Your actions are your answers.

It’s a little new to me to be this honest with someone I don’t really know. But fuck it, I want to help you, and I live for the truth.

The first step is to find out what you love–and don’t be practical about it. The second is to start doing what you love immediately, in any small way possible.

– Barbara Sher

There have been three key moments in my life so far that have, more than anything else, shaped who I am today. In every case, I gave up something significant. In every case, I had people telling me I was crazy, stupid, or otherwise trying to talk me out of it. Sometimes those “people” included myself.

The first moment was in June 2002. I was working at one of my first programming jobs out of school. I’d gone from working for $6.50/hour in a restaurant kitchen, to making $25/hour working at a job from which it was impossible to get fired: I was a Systems Developer for the Department of Justice. I’d just bought a brand new car. At 23 years old, I was already making more money than my parents. I’d even gone from being a virgin loser with women to effortlessly meeting and dating hot girls, using online dating.

My comfort zone was complete. Or so I thought.

The Intellectual Cemetery

It turned out that what other people called a “dream job” was no dream to me. The office I worked in was more like an intellectual cemetery. I had some extremely smart colleagues, but the work-is-optional vibe of a government job drained me of my will to live. My motivation to produce, in an environment that rewarded seniority rather than productivity and ingenuity, was gone. And while I really enjoyed the car, I hated the city I lived in, and I knew how much paying off my wheels was tying me down.

So what did I do? I quit the job, sold the brand new car–losing a few grand in the process–packed my bags, and ran away to Europe. My Dad didn’t believe I’d do it. And it took the actual sale of the car for my Mom to realize that I was serious.

The first week I arrived in London, I met a girl. We ended up going out for most of the 7.5 months that I was travelling. I slept in trains and airports as I moved from place to place, had sex in the bushes in Hyde Park, went to a squat party in Berlin, thwarted a pickpocket in Paris, worked as a telemarketer in a little town in the North of England, briefly took an off-the-grid programming gig in Eastern Europe, and even got pulled off a bus at 2:00 AM one morning, travelling between Lithuania and Poland, for not having the right entry visa. Hilarity did not ensue.

It was wonderful and terrifying. But fuck me if life is meant to be lived any other way.

Throwing Out a Growing Business

My second defining moment was September 2004. Six months earlier, I’d left a day job as a web programmer to immediately quadruple my income as a consultant. Since then, I’d grown my company to seven clients, including a few high-profile names in the Plone community. I began interviewing other Plone consultants to help me handle the workload. Things were going well, and only seemed to be getting better.

But then a friend of mine, who I’d met while travelling a couple years earlier, contacted me. He was working for Canonical, the company that created Ubuntu Linux, and made me an offer I couldn’t refuse.

So I made calls to Vancouver, Toronto, Los Angeles, Rotterdam, Cambridge (MA), and a few other cities, and “fired” all my clients. It was a pretty big risk to throw away a great client base for what was only guaranteed to be a three month contract to work with some guys on some up-and-coming Linux distro, but hey, why not? As a computer geek, it was a chance to work with rock stars and to develop with the web framework that most interested me at the time: Zope 3. My first assignment was to show up in Mark’s flat in London to hack on something they called Launchpad. It sounded like fun.

And it was. I was getting paid good money to work on things that interested me. Every couple months, they flew us off to some exotic location like Spain, South Africa, Brazil, or Australia, to participate in development sprints. I learned a lot from the people I worked with. And I was always amazed by Mark’s dedication to Ubuntu. He was usually the first one to show up and the last one to leave. He exemplified the maniacal determination I’ve written about previously.

Money and Happiness

But, for various reasons, I became increasingly unhappy with the job. Even a healthy six-figure salary and jet set travel schedule was nowhere near enough to keep me interested. I already knew intellectually that money couldn’t buy happiness, but now I’d learned that lesson by living it. My heart just wasn’t into it anymore. However crazy it sounded to other people, I had to leave.

Which brings me to the third time in my life that I started over. In September 2006, I gave one month’s notice to my employer and left what was, to that point, by far the coolest and highest-paying job I’d ever had. I had no other job lined up. There was no specific incident that set me off. But when you work at a job you don’t like, you throw away eight hours of every day.

For the third time in a row, my intuition was right. I decided to spend the next six months focussing on building my social life, specifically on practicing the art of talking to strangers. It was a life-changing experience. I had no idea how easy it was to meet girls by just talking to them anywhere, anytime.

All those social experiences, and the other things I’d studied and applied in the realm of personal development during the same period, eventually led to the creation of 30 sleeps.

Fast forward to now, and life is pretty interesting. These days, I’m getting emails from people all over the world about how this site has helped changed their life. Articles like How to Quit Drinking Alcohol seem to have inspired a lot of long-time drinkers to sober up. Guys write in telling me how something I wrote inspired them to finally break out of their bubble and take the risk of getting blown out. People are realizing that vulnerability pays off. A female expat living in Saudi Arabia wrote in to tell me how she’s used my advice to meet an “extremely hot” younger man. I even had someone write to me the other day wanting to translate some of my articles into Russian.

The Benefits of Being Unreasonable

Why am I telling you all this?

In each of the above situations, I gave up everything–jobs, cars, big salaries, security, even my own businesses–and started over. Every time, it was never the right time. I never knew how it was going to turn out. Every major change I’ve made has presented me with plenty of obstacles of its own.

And every time, it was the best damn thing I’ve ever done.

This, to me, is what it means to be alive: passion, vulnerability, uncertainty, and a healthy disregard for what other people think. The only way to live is dangerously. Life minus risk equals death.

When you give up everything, you really aren’t giving up anything. If you’re terrified of change, then change is your only option.